Publish Asia 2006

Belief in brand

Tue, 25 Apr 2006 13:45:40 CST

James S. Gold, vice president of marketing at the New York Times Regional Media Group, expresses a view that contradicts the one Robert Cauthorn aired during the morning. Gold believes in the importance of the brand and encourages publishers to create new brands in order to reach new markets beyond core brands' capabilities, as his group has done. "Brands bring growth and build long-term company value," he says.

> View the presentation as a PDF file (password-protected -- for participants only)

Moblogger Mari Pascual

Tue, 25 Apr 2006 14:01:10 CST

Mari Pascual, editor of t�cnicas de prensa, Ifra's Spanish-language monthly magazine, is the main person behind this moblog. Mari has been using her mobile phone to take photos, audio, and video at Publish Asia 2006 since the Newsplex workshop started Monday morning. Via Bluetooth and the web, she sends the photos, text, and clips to the TextAmerica server. Anton Jolkovski in Darmstadt and Kerry Northrup in South Carolina access Mari's contributions via a web interface and edit the entries.

Newspapers' future

Tue, 25 Apr 2006 14:06:42 CST

Matthias Tietz, CEO of Rheinische-Bergische Druckerei, analyses the current media markets in Germany and introduces solutions to safeguard the future of newspapers, such as newsroom convergence, continuing development of online advertising, and, first and foremost, strengthening the brand. "At Rheinische Post, we have changed our name, which comes from our daily, to the RP brand. Under it, we create new products, we become more colorful, more local, closer to the reader, more associated with our digital arm," he says.

Fred improved

Tue, 25 Apr 2006 13:34:18 CST

Shazman Norshahid (right), technical manager of Tera Asia, standing with a colleague, explains that the company has made new improvements in its Fred graphics editor to better integrate it with software like Photoshop, Illustrator and InDesign. Fred is one of the main applications in Tera's content management system together with the Ted text editor and the Shell content viewer.

New CTP system

Tue, 25 Apr 2006 13:33:11 CST

Visitors look over information handouts available at the Agfa stand in the Publish Asia 2006 Expo. Wong Kai Guan, Agfa's system support engineer, says the company is introducing new :Advantage XM (manual) and XS (semiautomatic) computer-to-plate systems in Asia the, as well as promoting the :Arkitex workflow system and particularly the Courier page transmission solution.

Where News?

Tue, 25 Apr 2006 13:28:29 CST

Reiner Mittelbach, CEO of Ifra, opens the conference and thanks all the sponsors and speakers for their help in organising and making the conference possible. "Ifra considers one of its primary missions to get our members informed about what is happening with our industry. But Ifra wants to go further, and this is why we have started the Where News? project, to find out how the industry will develop, how people will consume news in 15 years," says Mittelbach. Publish Asia 2006 sponsors include Utusan, The Star, Goss International, Man Roland, IPP, UPM, Norske Skog, Mitsubishi Heavy Industries, RedHot Media, my3Gzone.com, Atex, Adobe, Woodwing, Menara Kuala Lumpur, Carlsberg, and musiccanteen.com.

Brand advantage?

Tue, 25 Apr 2006 14:07:12 CST

Robert Cauthorn, president and CEO of CityTools, explains how upstart start-ups such as Craig's List can overtake established brands such as newspapers, and what that requires of publishers to protect their market position.

Support your customers

Tue, 25 Apr 2006 13:42:18 CST

Max Schoch, managing director of Ferag WRH Marketing Asia Pte. Ltd, says, "Coming to the parallel exhibition at Publish Asia is a good way to support our customers -- like Utusan Melayu, which is at the moment installing its new mailroom system -- and to get new ones."

Need reader data

Tue, 25 Apr 2006 14:11:40 CST

Margaret Lim, center, executive chairman of Carat Group, says before selecting a medium for a specific campaign, her company examines various factors, such as the profile of the advertised company, the message it wants to convey, and so on. Once that analysis is complete, Carat decides which particular newspaper or other outlet will be used for the campaign. So newspapers compete first with other media and later with other papers. Lim asks publishers to provide ad agencies and media planners with data about their readers, so they can better understand the newspaper medium.

Mobile publishing

Tue, 25 Apr 2006 13:17:49 CST

This is not your average weblog. Web logs are a kind of online diary or journal increasingly popular with individuals as an outlet for personal expression. There are an
estimated 1.8 million currently active on the Internet, according to Blogcensus.net, Blogcount and other sources. The typical web log, or blog as they are called in Internet speak,
consists of postings in chronological order, the most recent first, about whatever topic or person the site focuses on. Blogs are typically updated from several times a day to once every few days. Posting are usually made from a computer using software that does not require much if any technical skill. People browsing through blogs often are able to
insert their own comments in response to the blogger's. Moblogs are a particular type of blog designed to work with mobile phones, especially phones with cameras. Instead of using a computer, postings are created by sending a multimedia message or email from the phone to an online address tied to the blog. When the email arrives at
a service such as TextAmerica, its subject line is automatically turned into a headline for the new posting and the message text becomes the posting itself. Any attached picture is inserted into the posting as a thumbnail linked to the full-size image. A bit more expertise is required for moblogging than regular blogging because text has to be input using the phone's 9-digit keypad. This is a skill increasingly common since the advent of SMS text messaging. The process is also aided by predictive text technology built into many
phones. The advantage of moblogging is that posts can be made from
anywhere at anytime and often within moments after a picture is taken or an event happens.Moblog popularity is growing in line with skyrocketing mobile phone
sales, reaching a record 516 million handsets in 2003, according to research firm Strategy Analytics. One in five mobile phones sold today is a camera phone, double the ratio a year ago. The second-generation of camera phones now available can also record video with audio. Most mobile phone networks around the world have or are being upgraded to
higher bandwidths to accommodate the fact that mobiles phones are being adopted as a tool for more than just conversing. News organizations are taking notice of this trend. And Ifra, through its Newsplex research initiative, has pioneered the use of moblogs as a
professional publishing environment with the application of mainstream editorial standards and workflows. There is a complete team of editors and journalists behind this
Ifra moblog. A newsflow editor manages the overall process, directing
the reporting team toward the ultimate goal of providing a distinctively comprehensive and engaging presentation of this event. Storybuilders edit and categorize the constant flow of submissions from the mobile journalists all the while taking additional information from
them over the same phones being used for newsgathering and delivery. And a new type of hybrid informatics journalist called a newsresourcer augments the moblog submissions with research and online links adding even greater depth and breadth to the presentation.
Individually, each entry in this moblog documents a single aspect of this conference -- an attendee's comment, a speaker's summary, an exhibitor's explanation, busy aisles, quiet corners, people energized, tired, talking, planning, confused, informed. Each entry stands alone as a piece of micro-journalism. Collectively, however, the entries accumulate to eventually form an intricate mosaic revealing the larger trends and tones of this intricately multifaceted occasion. Both on-site and remote visitors can interact with the moblog by
browsing it online, downloading the pictures, adding their own comments and even submitting their own entries via mobile or email.Overall, Ifra's moblog process melds some of the best attributes of in-depth, wide-ranging, detail-oriented newspaper reporting and
real-time, putting-you-at-the-scene, visually engaging television coverage, leveraging the capabilities and reach of online with the latest advances in mobile. It is a thoroughly convergent media experience.Kerry J. Northrup
Director of Publications, Ifra

To become a leader

Tue, 25 Apr 2006 13:44:29 CST

Anand Bhardwaj, head of marketing at the Indian newspaper Hindustan Times, explains how his paper has developed during the last several years. "We embarked on an extremely aggressive process to convert ourselves into a leading media and entertainment group. For that, we have spent a lot of money and resouces on understanding the customers' needs."

> View the presentation as a PDF file (password-protected -- for participants only)

Online profits

Tue, 25 Apr 2006 13:48:17 CST

Kalle Jungqvist, editor in chief of Aftonbladet.se, explains how Aftonbladet has evolved from a single-copy-sales daily paper in 1995 to a true multimedia company that profits from its online division. Particularly remarkable is its Weight Club, with more than 200,000 subscribers in Europe, a platform operated by well-known media brands and developed by Aftonbladet three years ago, which makes substantial revenues.

> View the presentation as a PDF file (password-protected -- for participants only)

More "new" in newspapers

Tue, 25 Apr 2006 14:15:46 CST

Ted Lim, deputy chairman and executive creative director of Naga DDB, says, "Good newspapers have a lot of characteristics that make them attractive to advertisers. They are associated with status, and readers find printed ads not intrusive... But in general they are not innovative. Innovation in newspaper ads is the job of people like me, the creatives. But we are not given many chances, compared to what we can do in other media. We need to innovate. Let's put the 'new' back into newspapers!"

Readers become editors

Tue, 25 Apr 2006 13:56:00 CST

Espen Egil Hansen, managing editor of VG Multimedia, explains how readers - the audience - are contributing with their comments, photos and news items to the content of global media. The readers are now also the editors: "Communities circled around user-generated content are growing in success and penetration. Wikipedia and all this kind of sites are the most visited on the web. But newspapers seem not to understand this factor and this is why websites like Google and the mentioned Wikipedia are the most visited in Arabic countries, Japan, France, all over the world. Except Norway, which has a newspaper at the top of the most-visited website list - VG. Maybe (it is) because we let our readers contribute to our newspaper sites ... in a very easy way."

Using new technologies

Tue, 25 Apr 2006 13:24:59 CST

At the Newsplex pre-conference workshop, Ifra Consultant Allan Marshall describes how some newspapers have taken advantage of new technologies to create profitable businesses, as Asahi Shimbun has done with its mobile services. Others have attracted new audiences, as de Volkskrant in the Netherlands has done with its RSS feed and the Philadelphia Daily News has achieved with its podcasts.

> Download the presentation as a PDF file (password-protected -- for participants only).

Convergent journalism

Tue, 25 Apr 2006 14:02:07 CST

Dietmar Schantin, director of IfraNewsplex, who held a workshop the day before the start of Publish Asia, explains to the conference how consumer behavior has changed. He describes how some media companies are using convergent journalism to build a closer relationship with their audiences and to gain new customers through new publishing channels.

The right platform

Tue, 25 Apr 2006 13:36:13 CST

Datin Linda Ngiam, deputy group general manager of Star Publications (Malaysia) Bhd, thinks Publish Asia is the right platform to find out where a newspaper can take its business in the future. "In Malaysia, circulation is not such a big problem as in other countries. Circulation is not falling here. But neither are we experincing a growth, because young generations seem to prefer other media. Presentations like the one this morning about strategies and making your business grow is what we need to find out how can we improve," she says.

Rebuilding equipment

Tue, 25 Apr 2006 14:03:15 CST

During the second breakout session on Wednesday, Willem Kok, CEO of Graphic Web Systems, explains the benefits of rebuilding equipment for newspaper companies thinking about renewing their pressroom equipment. He says this solution is reliable and economic.

Niche markets

Tue, 25 Apr 2006 14:00:16 CST

Ulrich C. Haussler from ARGUS-Haussler Consulting Group explains how publishers can use the Sinus Milieus business model to define the different areas to cover (female issues, children issues, sports...), which are to be converted in new products under the brand of the core product to enter new niche markets.

Know the readers!

Tue, 25 Apr 2006 13:23:57 CST

At the Newsplex pre-conference workshop, Harry Bouwman, manager of new media at the Dutch newspaper De Telegraaf, describes the varying interests of different readers and how the paper could offer readers what they need, when they need it.

Color Quality Club

Tue, 25 Apr 2006 13:51:10 CST

Ifra CEO Reiner Mittelbach explains how the International Newspaper Color Quality Club works and announces that the nine members of the club from Asia will receive their certificates this evening.

Advertisers expect data

Tue, 25 Apr 2006 13:38:49 CST

Moritz Wuttke, CEO Asia-Pacific Publicitas Promotion Network and Emphasis, reminds publishers that advertisers expect data about the efectiveness of advertisements in newspaper pages and encourages them to provide this kind of data in order to keep from losing ad revenues. He also presents the print-ad concept, a way to compete with Google, which consists of placing ads related to the topic covered in every page of the newspaper. "Close to an article about Californian wines, you can place a column with ads that have to do with wine," he says.

Strategic words

Tue, 25 Apr 2006 13:30:39 CST

Mark Daniell, chairman of The Cuscaden Group Pte Ltd, thinks strategy is no longer just about market share, investments and product delivery. "There is no more a winning clear strategy to make business, so you better employ all your skills in finding out what can you do to make your business grow," he says.

> Download the presentation as a PDF file (password-protected -- for participants only).

Make your business grow

Tue, 25 Apr 2006 13:32:12 CST

Suvir Varma of Bain & Co. gives some ideas of how to make newspaper businesses grow, such as developing propositions for target readers segments, improving retention among core readers, driving casual and impulse buying, and improving sales force effectiveness, among others.

Welcoming the audience

Tue, 25 Apr 2006 13:27:28 CST

Tan Sri Hasmim Makaruddin, Executive Chairman of Utusan Melayu, opens the Publish Asia conference, welcoming all the people attending it and thanking the Deputy Prime Minister of Malaysia, Dato Sri Mohd Najib Bin Tun Haji Abdul Razak, his presence, and Ifra's CEO, Reiner Mittelbach, the fact that this year Publish Asia takes place in his country. He makes a summary of all the challenges that newspapers face nowadays, and hopes this conference will help publishers to be sucessful in this new situation and to find answers.

Drawing young readers

Tue, 25 Apr 2006 13:22:51 CST

At Monday's pre-conference workshop, entitled "Newsplex: Audience-Focused and Convergent Journalism," Hidayat Jati, editor in chief of "Parenting" (Indonesia), asks IfraNewsplex Director Dietmar Schantin for an example of convergence drawing young people to a print paper. Schantin responds that the Tampa (Florida) Tribune has achieved a 2-percent circulation increase since it implemented convergence with its TV station and web site. Of course, it is difficult to know how many of the new readers are young people. On the other hand, one must consider how the paper's circulation would likely have developed without convergence.

Transform yourself

Tue, 25 Apr 2006 14:07:25 CST

explains how the company has evolved from a print medium to a medium of the new era. "In the mid-1990s, we started transforming our print content into HTML. With time, we developed ePaper products, services based on 3G mobiles... in order to adapt to consumers' demands, and reach niche communities and capture new markets, before our competitors do it. Nowadays, we are already doing television, podcasting, creating content for mobile phones...Thus, we have created unlimited advertising opportunities," says Chia.

> View the presentation as a PDF file (password-protected -- for participants only)

Good business

Tue, 25 Apr 2006 14:04:40 CST

Gopal Krishnan, chairman and managing director of Ninestars, is happy with how the exhibition has developed and congratulates himself for getting more and more people interested in Ninestars' products every year at Publish Asia. The company is particularly promoting StarClips, a new platform that converts current news articles to digital clippings. "Ninestars is a great product to be presented here, as we provide the Asian customers with solutions specially adapted to languages of this geographical area," he says.

Panel of advertisers

Tue, 25 Apr 2006 14:09:20 CST

Jim Chisholm of eVolt.Co, a well-known consultant to the media industry, is the moderator of a panel of experts in advertising, who review their marketing strategies for the publishers attending Publish Asia 2006.

Color Quality Awards

Tue, 25 Apr 2006 13:50:21 CST

Peter Kuisle, executive vice president sales of MAN Roland, presents the Asian Newspaper Color Quality Awards and highlights the importance of combining printing and online strategies to succeed. "As the Deputy Prime Minister stated this morning, the rise of online media does not have to mean necessarily the disappearance of printed media," he says.

Sponsor's words

Tue, 25 Apr 2006 13:49:19 CST

Tan Sri Hashim Makaruddin, executive chairman of Utusan Melayu, welcomes everyone to the Awards Gala Dinner on behalf of the three dinner sponsors: Utusan Melayu, Star Publications and Goss International.

Interesting topics

Tue, 25 Apr 2006 13:59:16 CST

Margaret Thomas, director of Special Duties at MediaCorp, Singapore, finds particularly interesting the presentation by Robert Cauthorn, president and CEO of CityTools, on the conference's first day, Tuesday, and the speech from Espen Egil Hansen, managing editor of VG Multimedia in Norway, this morning. "I talked to a colleague who works for a very conservative newspaper in Hong Kong and he says he will try to make his bosses understand, with the example of VG, how important is to put into practice some of this initiatives in new media," she says. "I think Espen was very encouraging and active, and I'm happy that Ifra keeps in tune with the times and brings us conferences about new media and so interesting new topics."

Club certificates presented

Tue, 25 Apr 2006 12:16:00 CST

During the Publish Asia Gala Dinner, International Newspaper Color Quality Club 2006 certificates are presented to the new Asian members of the club by Ifra CEO Reiner Mittelbach (center), Peter Kuisle, executive vice president sales of MAN Roland (right) and Michael Richard, CEO of the Pacific Area Newspaper Publishers Association (PANPA).

More than promotions

Tue, 25 Apr 2006 14:08:23 CST

Garbis Kesisoglu, media consultant, H�rriyet Gazetecilik ve Matbaacilik AS, explains in a breakout session how during the 1990s, newspapers competed with elaborate promotions and contests -- in which even automobiles were given as prizes -- to get new readers. "In 1996, the government took action and restricted these promotions. The decline in newspapers' circulation was immediate. Then H�rriyet decided to compete with other weapons: a more modern and approachable journalism, a broader variety of topics in the paper, better use of photography and more modern technology. Nowadays, H�rriyet keeps active in the fight for readers and uses the Internet to boost sales and target young audiences," he says.

> View the presentation as a PDF file (password-protected -- for participants only)

Papers for children

Tue, 25 Apr 2006 14:05:31 CST

Sarah Leventhorpe, publisher of Daily 7 and Daily 10, two children's newspapers ;in Hong Kong, enumerates the different lessons that should be taken into consideration when creating a newspaper for kids. "Children like to read 10 minutes per day, maximum. This is why our newspapers only have four pages," she says.

Getting mobile

Tue, 25 Apr 2006 13:55:08 CST

Mark Challinor, European president of the International Newspaper Marketing Association (INMA) and managing director of Buzz Mobile Marketing Ltd., encourages publishers to embrace print, web and mobile platforms in order to achieve success: "Mobiles are part of people lives. So truth is that, that during the London bombings in July last year, the BBC website received around 1,000 images of people who were in the attacked areas and took pictures with their camera phones. Six months later, in the north of London, there was an explosion which provoked huge clouds of smoke. The BBC website got 6,000 pictures taken with mobile phones. Newspapers can not overlook the power of mobile phones, neither their possibilities."

Time to change!

Tue, 25 Apr 2006 13:13:36 CST

Y.A.B. Dato' Sri Mohd Najib Bin Tun Haji Abdul Razak, Deputy Prime Minister and Minister of Defense of Malaysia, honours Publish Asia at the official opening. He encourages publishers to fulfill new audiences' requirements: "There are many publications trying to inform in real time with SMS alerts, 24/7 web sites... because if you don't move with the times and give audiences what they want, you won't only be left behind but also forced to leave the game. Change is not any more a possibility but a real necessity."

Time to eat

Tue, 25 Apr 2006 13:40:04 CST

During the busy lunch, which consisted of Malaysian specialities, people take the opportunity to discuss with their colleagues the presentations they attended during the morning.

Very busy at WoodWing

Tue, 25 Apr 2006 13:41:12 CST

At its shared stand with Adobe, WoodWing Software has been doing presentations and demonstrations the whole morning, and even during the lunch break staff members continued greeting people interested in their products. Remco Koster, director of sales and marketing for Asia Pacific, says: "We are the world leader in Adobe-based publishing solutions, and we are very committed to the Asian markets. In January, for instance, we opened an office in Kuala Lumpur."

Managing citizen journalists

Tue, 25 Apr 2006 13:58:22 CST

Ali Al-Assam, managing director of KnowledgeView Ltd, asks Espen Egil Hansen how VG protects itself to avoid readers sending in copyrighted photos and how the newspaper rewards the citizen journalists. Hansen answers: "If someone send us a photo which is protected, we delete it as soon as we find out. If this person sends a second protected content piece, we just kick him out from our site and restrict his or her access forever. As for the rewards, people who send a photo or comment that we end up using for our printed version receive an economical reward, but not the ones whose collaborations only appear in the web forum... Anyway, we have realised that people just want to participate and are not so interested in the possible rewards."

Concluding words

Tue, 25 Apr 2006 14:16:47 CST

Ifra CEO Reiner Mittelbach thanks Publish Asia 2006 speakers, chairpeople, sponsors and participants for their presence and input.

Control waste

Tue, 25 Apr 2006 13:43:41 CST

Sanat Hazra, executive director of production at The New York Times, says during the second breakout session, "We are no longer competing with other newspapers but with other media. Therefore, we have to improve our product through better quality and work to control waste, which consumes resources but unfortunately does not create any kind of revenue."
> View the presentation as a PDF file (password-protected -- for participants only)

Newsprint characteristics

Tue, 25 Apr 2006 13:56:57 CST

During the first breakout session titled "Controlling Production Cost: Newsprint Standardisation and Materials Compatibility," on the second day of the Publish Asia 2006 conference, David Keenan, vice president of Newsprint Technical Service, Abitibi Consolidated, explains the interaction between ink and water. Abitibi has developed a device that measures the moisture in the roll of paper and in the printed copy to control dampening, which can provoke web breaks and sheet curls. "Newspapers and paper suppliers need to work together to get a standard for the newsprint," he says.

Control the production

Tue, 25 Apr 2006 13:35:13 CST

Russell O'Brien, CEO of Bluescribe Pty Ltd, explains in Tuesday's first breakout session titled "Controlling Production Cost: Production Integration" how automation, AdsML, streamlined page creation, real-time photos and integration of blueprints can influence the newspaper's production workflow, giving the example of Associated Newspapers' workflow.
> View the presentation as a PDF file (password-protected -- for participants only)

Wrong decisions

Tue, 25 Apr 2006 13:37:49 CST

Robert Cauthorn, president and CEO of CityTools, challenges the audience to think about their business in a different way: "If the car industry realizes that they are not selling enough cars, they create new models, change their products... Newspapers publishers are not selling as many newspapers as before, but continue doing the same kind of newspapers. Therefore, you are taking wrong decisions and in a continuous way."

> View the presentation as a PDF file (password-protected -- for participants only)

ePaper solutions

Tue, 25 Apr 2006 13:15:53 CST

Sanjiv Gupta, CEO of Bodhtree Consulting, explains to stand visitors that the company is already present in 17 countries with its ePaper solution, and offers applications in 14 languages. "Apart from our ePaper system, we offer archival applications for past issues and integrate them with current ePaper editions," he says.

Single brand not enough

Tue, 25 Apr 2006 14:08:20 CST

James S. Gold, vice president of marketing at the New York Times Regional Media Group, says sometimes a single brand is not sufficient to reach all target groups.

Future of News

Tue, 25 Apr 2006 14:00:26 CST

An Ifra promotional video is shown at the start of Publish Asia 2006 in Kuala Lumpur, showing how news might be generated, delivered and consumed in the future.

RSS explained

Tue, 25 Apr 2006 13:22:07 CST

Allan Marshall, chairman of the Ifra Technical Advisory Council,
explains how to take advantage of new technologies including
RSS, blogs, and podcasts. In this video, he explains what an RSS feed is.

> View the presentation as a PDF file (password-protected -- for participants only)

Publish Asia 2007

Tue, 25 Apr 2006 14:16:05 CST

Agripino de los Santos, assistant vice president of Manila Bulletin Publishing Corp., announces the venue for Publish Asia 2007, which will be held in the Philippines.

Visa campaigns

Tue, 25 Apr 2006 14:10:21 CST

Paul Mampilli, from the credit card company Visa, explains how this huge brand advertises in various media. "We spend a lot of time thinking how to advertise in order to be more widely used than our competitors. We know that customers make their choice, when they have more than a credit and debit card, at the pay point, depending on their experience, what they are told... So the pay point is the best place for us to advertise. However, we use other media, and we use print media when we want to spread a particular message," says Mampilli.

Welcoming new speaker

Tue, 25 Apr 2006 13:37:03 CST

Pichai Chuensuksawadi, editor in chief of Post Publishing Co. Ltd Thailand, introduces the second session of the day.

Getting ready

Tue, 25 Apr 2006 13:26:23 CST

While the pre-conference workshop about IfraNewsplex takes place, the providers, who will show their products at the exhibition parallel to Publish Asia, work hard to get their stands ready.

Newsplex seminar opens

Tue, 25 Apr 2006 13:21:57 CST

IfraNewsplex Director Dietmar Schantin opens Monday's pre-conference workshop, entitled "Newsplex: Audience-Focused and Convergent Journalism," the day before the Publish Asia 2006 conference starts. Schantin explains how to move toward total audience reach: "Each medium has its strengths and characteristics: Mobiles are very fast, television is good for emotional news... So each medium attracts different audiences. Using different media allows us to reach broader audiences."

> Download the presentation as a PDF file.

> IfraNewsplex on the web

Chairing the conference

Tue, 25 Apr 2006 13:29:51 CST

Allan Marshall, Ifra's trend scout, chairs the first session of the Publish Asia 2006 conference on Tuesday morning.

Publishers Lounge

Tue, 25 Apr 2006 13:46:53 CST

In the Publishers Lounge, people attending the conference find a place where they can hold business discussions in a relaxed and private environment.

Take children seriously

Tue, 25 Apr 2006 14:06:09 CST

Sarah Leventhorpe, publisher of Daily 7 and Daily 10, explains lesson number nine when publishing a newspaper for children: Take children seriously, writing about important topics in an approachable way.

Ifra thanks the sponsors

Tue, 25 Apr 2006 13:24:08 CST

Ifra CEO Reiner Mittelbach, right, Ifra Asia Managing Director Elaine Wong and Pichai Chuensuksawadi, left, editor in chief of Post Publishing, Thailand, thank the sponsors of the conference and present them with a token of gratitude.

Serving audiences

Tue, 25 Apr 2006 14:05:27 CST

People attending Monday's pre-conference seminar "Newsplex: Audience Focused and Convergent Journalism" work on an exercise in how to serve their audiences better.

Multimedia example

Tue, 25 Apr 2006 14:14:57 CST

Espen Egil Hansen, managing editor of VG Multimedia, describes how his newspaper assembled special multimedia coverage of a trial in Norway.

Out(door) is in(novative)

Tue, 25 Apr 2006 13:27:00 CST

Ted Lim, deputy chairman and executive creative director of the Malaysian advertising agency Naga DDB, shows an example of innovative outdoor advertising. He says this fresh approach is missing from newspapers.

Winners list

Tue, 25 Apr 2006 13:54:17 CST

The list of winners in all categories of the Asia Media Awards 2006 is available as a PDF for downloading here.